Elixir Tea Bar
Elixir Tea Bar stands at the crossroads of story and craft.
A haven shaped by myth, cinematic fantasy, and original lore, Elixir transforms tea service into an immersive experience — where crests are borne, medallions carry meaning, and every visual detail deepens the world.
As a visual creative partner from the brand’s inception, I helped shape Elixir’s identity and narrative language through illustration, logo systems, and thematic design that anchor the world guests explore.
MY ROLE: Co-Founder - Illustrator
In collaboration with founder Cire Hensman, I co-created Elixir’s visual identity and thematic core, including:
- Logo and brand symbol design for Elixir
- Visual development and tone for the brand experience
- Illustrations that became narrative pillars for Elixir’s own fantasy lore
- House logos representing in-world factions, characters, and guest identity
- Collectible artwork used in merch, signage, stickers, apparel, and themed assets
- Special edition collectible medallion coins granting seasonal access and privileges
My work for Elixir focused on crafting a fantasy-driven visual identity through emblem design, collectible artwork, and branded assets. From concept sketches to physical medallions and in-store applications, each piece reinforces the immersive world guests step into.
Elixir stands as a reminder that thoughtful design can turn an ordinary space into a living world — where symbols hold meaning, stories linger in the air, and every crafted detail invites guests deeper into the realm.